The Growth Library
Every framework, playbook, template, and research paper is built from real consulting work with founder-led DTC brands — designed to help you identify constraints, prioritize improvements, and build systems that compound.
18 Publications Free & Premium Continuously Updated
Framework · Playbook · Template
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If you're new to the library, these four give the clearest understanding of how I diagnose growth systems and prioritize improvements.
A categorized reference of the most common growth bottlenecks across acquisition, conversion, and retention.
Problem
Too many issues, no clear priority.
You'll Learn
A four-month roadmap for rebuilding a founder-led DTC growth system around a single constraint.
Problem
No clear plan to rebuild growth.
You'll Learn
The exact checklist used in every free website audit — organised by page, priority, and impact.
Problem
Not sure what's actually wrong with your site.
You'll Learn
The workbook behind the $999 diagnostic — the questions, criteria, and decision trees I actually use.
Problem
You want to run the diagnostic yourself.
You'll Learn
Learn by Problem
Most founders don't need more information. They need everything about one problem in one place — frameworks, templates, and research around a single constraint.
Website Experience
Includes
Growth Systems
Includes
Email Growth
Includes
The Archive
Choose the area where growth feels constrained.
How high-converting founder-led DTC brands structure homepages that build trust before asking for the sale.
Problem
Low conversion from cold traffic.
You'll Learn
A field checklist covering hierarchy, trust, objection handling, and CTA placement.
Problem
High add-to-cart, low checkout.
You'll Learn
A structured review of how buyers find — or fail to find — what they came for.
Problem
Buyers can't find what they came for.
You'll Learn
The framework for improving conversion without redesigning the entire site.
Problem
Traffic converts below category benchmark.
You'll Learn
Diagnose why carts abandon at the final step — and the flows that win them back.
Problem
Carts abandon at the final step.
You'll Learn
A categorized reference of the most common growth bottlenecks across the funnel.
Problem
Too many issues, no clear priority.
You'll Learn
Patterns from 40+ retention audits — what founders consistently miss.
Problem
Customers buy once and disappear.
You'll Learn
A complete Klaviyo build system — flows, segments, sends, reporting.
Problem
Email underperforms its potential.
You'll Learn
Lifecycle architecture, flows, triggers, and implementation templates.
Problem
No system keeping customers engaged.
You'll Learn
How to read a paid account that's stopped returning — before touching the budget.
Problem
Rising CAC, falling ROAS.
You'll Learn
How premium DTC brands justify their price and structure offers that convert.
Problem
Price objections kill the sale.
You'll Learn
How to make a first-time visitor understand why you're different — fast.
Problem
Nobody understands why you're different.
You'll Learn
The measurement setup every DTC brand needs before optimizing anything.
Problem
Decisions made without evidence.
You'll Learn
Field observations from 150+ diagnostic audits across founder-led DTC brands.
Problem
Where do I even start?
You'll Learn
Premium Collection · Flagship
Everything needed to diagnose, prioritize, and rebuild a founder-led DTC growth system — the complete library, the templates, the worksheets, and the prompt system.
$199 · one-time
Lifetime access. Updates included.
Explore CollectionIncluded in the Collection
Short diagnostic observations from real consulting work. No marketing trends. No recycled advice. Just patterns I keep seeing across founder-led DTC brands — and how they're fixed.
Ready to Apply This to Your Store?
If you'd like to know which constraint deserves your attention first, that's what the diagnostic is for.