Free Website Experience Audit

Most free audits are a sales call in disguise. This one is an actual diagnosis.

I review your live store the same way I'd review a client's business — observing the experience, documenting evidence, identifying friction, and tracing it back to the system creating it. Every audit is reviewed by hand. No AI. No templates. No sales pitch. Just a findings report you can actually use.

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Website Experience Audit Sample

A findings report for your store.

Individually reviewed · Evidence-based · No pitch

Three reasons this audit is worth keeping.

01 / By Hand

Individually reviewed

Every store is reviewed manually. No templates. No automation. No AI-generated recommendations.

02 / Evidence

Built on evidence

Every observation comes from something publicly visible. Nothing guessed, nothing invented — every recommendation has evidence behind it.

03 / No Pitch

Yours to keep

Whether we ever work together or not, the findings belong to you. No hidden pitch disguised as an audit.

I only diagnose what I can actually see.

This is a diagnosis of your public website experience — not your backend. That boundary is exactly what makes the findings trustworthy.

Included
  • Homepage
  • Navigation
  • Collection pages
  • Product pages
  • Mobile experience
  • Offer clarity
  • Trust signals
  • Product messaging
  • Conversion friction
  • UX observations
Not Included
  • Shopify admin
  • Analytics
  • Meta Ads
  • Google Ads
  • Klaviyo
  • Customer lists
  • Revenue data
  • Internal operations

The goal isn't to guess what's happening behind your business. It's to identify the friction your customers can already see.

Every audit follows the same investigation.

Most businesses don't have ten problems. They have one problem creating ten symptoms. The investigation narrows until it finds it.

  1. 01

    Observe

    I document everything visible before making assumptions.

  2. 02

    Evidence

    Every observation must be supported by something customers actually experience.

  3. 03

    Patterns

    Individual issues only matter when they connect together.

  4. 04

    Constraint

    Most businesses don't have ten problems — they have one problem creating ten symptoms.

  5. 05

    Recommendation

    Fix the highest-leverage constraint first — not everything at once.

Output

Priority Roadmap

A clear recommendation where your attention belongs first — a sequence to act on, not a list of ideas.

Watch how the same store gets read.

Most people review websites by pointing out problems. I look for the single constraint creating most of those problems. Here's what that actually looks like.

Primary Constraint

Visitors don't understand why this product is different.

Traffic wasn't the problem. Clarity was.

See the thinking before you request one.

In this short walkthrough, I explain how I separate symptoms from root causes — and why most businesses optimize the wrong things first.

If my thinking resonates with you, you'll know exactly what to expect from your audit.

This audit isn't for everyone.

A Good Fit
  • Founder-led DTC brands doing $20K–$100K/month.
  • Businesses with a live website.
  • Owners who can act on insights.
  • Teams looking for clarity before investing more in growth.
Not a Fit
  • Pre-launch businesses.
  • Marketplace-only sellers.
  • People looking for backend analytics.
  • Businesses wanting implementation instead of diagnosis.

Three steps. No calls required.

  1. 01

    ~2 Minutes

    Request

    Submit your website URL. That's the only thing I need to begin — no call, no form marathon.

  2. 02

    A Few Days

    Investigation

    I review your live site by hand over the following days — observing, gathering evidence, tracing the constraint.

  3. 03

    The Outcome

    Delivery

    You receive a findings report naming the primary constraint and the highest-leverage next steps.

Things founders usually ask.

Is it really free?

Yes. No obligation. No payment.

Is it AI-generated?

No. Every audit is reviewed manually.

How long does it take?

Usually a few days, depending on current demand.

Will you try to sell me something?

No. If deeper help makes sense, that's a separate conversation — not the purpose of this audit.

What happens if we never work together?

You still keep the report.

You probably already know something feels wrong.

Most founders don't struggle because they lack ideas. They struggle because they can't clearly see which part of the customer experience is quietly limiting growth.

This audit isn't designed to give you another checklist. It's designed to remove uncertainty.

By the end, you'll know where your attention belongs first — and why.

If your store matches the criteria above, I'd be happy to review it. No sales pitch. No obligation. Just an objective diagnosis based on what your customers already experience.

Send me your store. I'll show you what's actually holding it back.

Request a Free Audit

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