"Most conversion problems aren't on the homepage. They're on the page after it."
Why your homepage isn't the problem — and what actually is.
Every time a DTC brand struggles with conversion, the first instinct is to redesign the homepage. Almost every time, that's the wrong call. Here's what the data from 150+ audits actually shows.
- Why redesigns rarely fix conversion problems
- The page that's actually losing the sale
- How to diagnose without touching the design
- The one question that reveals the real constraint